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what-is-SEO
SEO

What is SEO (Search Engine Optimization) Marketing

If you’re confused about what is SEO marketing, then this is the right place for you.

When I first heard the word SEO, I was completely out of the idea what is it about but when I tried to learn about it and have seen the benefits and potential of SEO, then my goals was to become an SEO expert in my life because of its high return after putting my effort.

So let me completely explain to you about “what is SEO in digital marketing”.

What is SEO or Search Engine Optimization?

Search engine optimization is the full form of SEO, where “SE” stands for search engine and “O” for optimization.

SEO is a part of digital marketing and only applicable to websites that you’ll create.

People love SEO because it’s free and can send you millions or even billions of traffic from search engines like (Google, Yahoo, and Yandex).

SEO includes tactics that you will implement on your website to rank your website.

The main goal of doing SEO is to rank in search engines the first page to gain free organic visitors.

Benefits of SEO / Search Engine Optimization

1: You’ll get free traffic/visitors from search engines.

2: You can take your business brand to the next level by ranking.

3: You can definitely earn a good amount of autopilot money from your website if it ranked on the first page of the search engine. (check how much annually Google Adsense pays for 400k/monthly views)

adsense organic views pay

So that’s the benefits…

Types of SEO Practices?

Every field does have it white side and black side, So in SEO we have:

White Hat SEO

These are the tactics and techniques which are legal and approved by search engines and have evergreen benefits for your site means you will never get penalized.

Black Hat SEO

The tactics and techniques which are prohibited by search engines are known as black hat, you can easily rank in the search engine by these tactics.

But within few days or week your site will be disappearing from results.

How search engines identify that we’re manipulating them?

Search engine like Google has its own algorithms, you can check here Algorithms.

Google’s robots and spiders will crawl your site to see if we have valuable content.

Types of SEO Implementation Techniques

This is the main part, where you’ll learn the tactics and techniques of ranking in search engine ranking page also called SERP.

There are two types of SEO implementation:

1: On-Page SEO

These are the techniques which we implement on the site for example: (Meta title, Meta description, Content, Heading tag, IMG Alt tag, Proper Keywords & Website structure).

And these are the techniques which are controlled by us, means we can edit or remove it at any time.

2: Off-Page SEO

These are the tactics which are mostly on other websites, Off-page is all about link building with other sites and it’s a never-ending process.

If you have a local business website then here are the off-page tactics for the local site (NAP [name, address phone number], GMB [google my business], and Customers reviews).

The link we build are not controlled by us and that’s why we call it off-site SEO.

Now let me just explain you briefly about all of the above tactics, So we’ll start with ON-Page SEO.

Meta Title

meta title

Meta title will tell the search engine about the topic of your page, and this can be on 70 characters in length.

So include your main keyword in the title to get targeted ranking.

Meta Description

meta description

The meta description is alway displayed under the meta title, and this doesn’t help in rank boost.

But as said by many SEO experts, an attractive description can help you get more clicks from search which will increase the CTR and which means a good ranking.

Meta description should descriptive about the content that the user will see.

Content

content

Content is the number one priority of SEO if your content sucks you ain’t gonna rank in search engine.

So put some good effort creating engaging content which users needs.

Heading Tag

Your content should include these heading tags (h1, h2, h3).

This will help search engines robots to better understand what your content is about.

So divide your content into subheading but remember H1 tag is not repeatable but other tags are.

IMG Alt Tag

Till now search engines bots have difficulty understanding the image topic, So by adding “Img Alt Tag” we can tell search engines about the image topic.

You will definitely get traffic from Google images if you optimized it well.

Keywords

Keywords are the element that gives the search engine a signal about your content topic.

So choose the right keyword for your content from keyword research tool.

Put the keyword in meta title, meta description, Img alt tag, content, and headings.

Website Structure

If users have difficulty navigating your website, they will leave your site with a one-click of a back button.

This will increase user “bounce rate” which will give search engines a signal of irrelevant content.

And you’ll see a ranking drop. So, build a responsive website which can be viewable on all devices and have good speed.


So now lets move to off-page SEO

LinkBuilding

Linkbuilding is all about building backlink on other websites this can include:

1: Social Bookmarking: Submitting your site to social sites.

2: Search engine submission: Let search engines know about your site.

3: Guestposting: Writing an article on others website and include your link in the author bio.

4: Email Outreach: Spying on your competitor backlinks and try to get a link from the same site by emailing to the website owner.

5: Forum: Help other people by providing them answers that you have on your blog by submitting URL.

Just whatever you do, don’t be a spammer. If you’re trying to build backlinks then just go for niche relevant website which matches your site topic.

Wrap Up!

Studying and implementing this tactic will help you in improving your site in SERP (search engine ranking page) but this was the basic guidance to get you in SEO field.

So I hope you will search this phrase in Google “what is SEO marketing”. Try these tactics and see what impact it can bring to your site.

paid-seo-tools
Blog, Email Marketing, PPC, SEO

Top 5 Best Paid SEO Tools plus a Recommendation

If you want to invest in the SEO business, you’ll have to pay for good tools to stay on the extra edge. These top 5 paid SEO tools which I’ll mention will definitely bring you money if you use it correctly.

So I’ll be listing 5 amazing search engine optimization tools below…

Best Paid SEO Tools

Ahrefs

Ahrefs has been a great SEO tool for webmasters, many top bloggers use it. You can try competitor backlinks, keywords, and there top pages and site audit in this tool.

You can try it just for $7 dollar a week.

Monthly Plan & Pricing:

  • Lite – $99
  • Standard – $179

Majestic

The majestic tool is known for best backlink checker, If you’re only focusing on link building then I recommend you to try this.

It will show report of daily lost and discovered backlinks and you can check which backlink is hurting your SEO effort and which are worthwhile.

Monthly Plan & Pricing:

  • Lite – $49.99
  • Pro – $99.99

CrazyEgg

Crazyegg is founded by Neil Patel and is a great tool for E-commerce websites. This tool will help in by showing what and where users are clicking or why they are leaving your site.

This tool is basically a heatmap, you will definitely increase your sale and plus can decrease your page bounce rate which will help you rank better.

Monthly Plan & Pricing:

  • Lite – $24
  • Standard – $49

Semrush

Semrush is very similar to Ahrefs, so it depends on you which tool you like, I recommend you to check the design and navigation of each site and choose the one that looks easy to use.

Semrush is not only focused on SEO but also SMO (social media marketing) and PPC (pay per click)

So this means you get a lot of tools to use. although, you can first try it free by creating an account.

Monthly Plan & Pricing:

  • Pro – $99.95
  • Guru – $199.95

Longtail Pro

Keywords in SEO are the main aspects of getting free traffic from Google, but finding the right keywords for your content or site is difficult

If you try Google keyword planner it will show you keywords with a lot of monthly traffic but the competition on that keyword will be very high.

So if you want some decent traffic to your website, then must try targeting longtail keywords (keywords which are more then 3 words)

So I recommend you should try longtail pro to find low competitive keywords.

Monthly Plan & Pricing:

  • Starter – $25
  • Pro – $45

My Recommendation,

Don’t buy this tool if your site is new or you’re a beginner in SEO, I recommend you to have shared with someone on this tool.

How You Will Get Share Version of this tool?

Ans: There are some sites who are giving multiple users to use one tool together.

The sites are:

So try buying from these sites and you’ll be in profit and if you’re earning more than $3000/month from your site then you should buy it alone because it will be better to not get interrupted by another user using the tool at the same time.

social bookmarking sites
Linkbuilding

Best [18] Social Bookmarking Sites List For Linkbuilding [2019]

If you want to create everlasting links than social bookmarking sites are the one place that is under your control. You can edit or delete the link whenever you want.

You may be using one of these sites. So I will list the top social sites that can definitely boost your ranking in search engines.

You just have to create a profile on these networks by signing-up, and then link your website in the about section of the profile or post your website link in the news feed so by this users can visit your site.

Best Social Bookmarking Sites

1: Facebook.com
2: Twitter.com
3: Digg.com
4: Reddit.com
5: news.ycombinator.com
6: Pintrest.com
7: Mix.com
8: Dribble.com
9: Folkd.com
10: Fark.com
11: Slashdot.com
12: Bizsugar.com
13: Scoop.it
14: Diigo.com
15: Quora.com
16: Linkedin.com
17: Tumblr.com
18: Flipboard.com

My Thought,

Just go ahead and create profiles and link your site URL in the profile or either way post your blog URL on the newsfeed.

To get consistent traffic coming from these social sites, you have post daily on the newsfeed about your website.

high DA sites backlinks
Linkbuilding

[28] High DA Websites For Building Backlinks

If you’re searching for sites to create quality backlink, then this article is for you. You’ll improve your SERPs by building backlinks from these sites.

I will mention 28 sites in which you have to create a profile or either you have to guest post on these sites and you should know how to navigate websites.

High DA Sites For Backlinks

1: business.google.com
2: google.com/merchant-center
3: huffingtonpost.com
4: issuu.com
5: linkedin.com
6: mix.com
7: nytimes.com
8: reddit.com
9: vimeo.com
10: wordpress.org/showcase
11: youtube.com
12: about.me
13: answers.com
14: boingboing.net
15: business2community.com
16: dailymotion.com
17: digg.com
18: ehow.com
19: ezinearticles.com
20: fark.com
21: hubpages.com
22: indeed.com
23: investopedia.com
24: meetup.com
25: quora.com
26: news.ycombinator.com
27: slashdot.org
28: veoh.com

So these are some starter backlinks that you can build to boost your ranking in search engines. Bookmark this page because I’ll be updating it and will create a list up-to 500.

remove bad backlinks
Linkbuilding, Search Engine

How to Disavow or Remove Bad Backlinks

In this post, I’ll explain to you, how you can disavow or remove bad and spammy backlinks that you or someone created for your website.

First, I tell you my link building case study.

I was trying to rank for a keyword “best root apps” I had created the content, have done all the ON-Page stuff (Keyword, site speed & image ALT tag, etc) and started building backlinks and within two weeks it was ranked to 38 positions in Google.

The SERPs was improving day by day as I was building backlinks daily and then suddenly my website page disappeared from the result, I thought it would normal but for weeks I can’t be to see my website page in the result [SERPs].

And I know I have created a bad or spammy backlink and here what I have done to fix that issue.

Find and remove bad backlinks

1: I Used the Google Webmaster link tool, to discover bad backlinks.

2: Looked for sites which have too many external links and showing adult ads on the site usually these are directory sites.

3: The bad sites can be easily identified by their domain name. In my case it was a adult website directory.

4: Then I have created the list of all spammy sites and list it in disavow file, this is a file which we’ll send to Google Disavow Tool for removing those links.

Go Disavow tool, choose the website that wants them to take action on and then you have to submit the file.

disavow tool

How To Create Disavow File

Open your Windows or Mac text editor and include these text.

#Disavow links list for domain [Your Site Name], submitted on (30-09-2019)

domain:badlink.com
domain:badlink.com
domain:badlink.com
domain:badlink.com
domain:badlink.com
domain:badlink.com

Just simply replace the badlink.com with your links that you want to disavow.

Remember don’t include http// or www before the domain, only type the domain name for example: domain:example.com .

Save the file and upload it to the tool.

Tools to Discover bad backlinks:

  • Ahrefs – Paid Tool
  • Ubersuggest – Free Tool
  • Google webmaster link tool – Free

Final Thought,

Whatever you do just be careful, you might hurt your ranking if used incorrectly. So ensure to include only those links which seemed to be spammy.

Google will take action within one week or so, and those link will be removed completely.

That’s it…

build backlinks
Linkbuilding, SEO

Top 3 Ways To Build Quality Backlinks For Your Website [2019]

Hello readers, if you’re confused about building backlinks for your website then you should read these ways that I use and many top marketers use to create backlinks.

Linkbuilding is a never-ending process you can make millions or billions of backlinks and it depends on you how many links you want to make

But always make sure that you create quality backlinks because if you create spamming backlinks from spammy site you’ll definitely get a penalty from Google’s algorithm (Penguin) and your site will be de-indexed from SERPs which is a total waste.

So I’ll list some ways that work in 2019 and will work in the future because these are only the legit ways to build backlinks.

3 Ways To Build Backlinks

1: Outreach

This is one of the best way to get quality link, these is how I do outreach:

1: First, I’ll search for the competitor in the Google result for my targeted keyword.

2: And I’ll copy the top ten websites URLs that appear in Google’s first page.

3: Then I’ll use free tool Ubersuggest, but if you have any paid tool you can use that, only if it provides backlink spying.

4: I will enter one of my competitor URL to check his/her sites backlinks.

5: Now you have the guidance, which backlinks have helped the competitor to rank and you can outreach to those website owners to link you as well because you have similar content.

That’s how I do outreach…

2: Social Bookmarking Sites

The links that you create from social sites will only not boost your DA but also your traffic will be coming day and night for free.

You just have to create profiles to these bookmarking sites and place a link to your website in the profile editing section.

I’ll include the sites here in the post soon but till then you can check here: Top Social Sites To Link.

3: GuestPosting

Another effective way to build quality backlink is guest posting, building quality link is a little hard task but you can do it if you have proper guidance.

In this, you will write content on someone’s website in exchange for a link and always remember, only guest post on similar websites related to web niche.

For example: if your website is about health-related then you should find a website that is health-related and not gaming website.

You can easily find the site for guest posting by searching “Guest posting sites” in Google.

Wrap Up!

If you follow these and start building the backlinks from these methods I can guarantee you that your website DA, PA, and SERPs will boost.

Start creating backlinks from now because somewhere in this world your competitor is building the links which will create trouble for you in the future so think out of the box.

And create backlinks only on high DA sites to rank quickly without having a penalty.

Focus on smartwork.

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