In this post, I’ll only mention those tactics and techniques that are declared to be a ranking factor for on-page SEO by Google engineers.
On-page SEO is the first thing to do while trying to rank for a specific keyword. If you have optimized it well then you don’t need to do off-page SEO.
Many SEO experts don’t do off-page because they know they will rank only by on-page but if the competition is high enough, then it is required to build backlinks which is an off-page strategy.
Note: This post will only explain to you to optimize SEO for a specific page on your site, not for the whole site.
So let’s start the optimization process from the beginning of generating fresh content.
On-Page SEO Techniques
Discover Keyword / Content Idea
You have to discover a keyword for your content, so you can tell users and search engine bots about your content what’s the topic of the content.
If you’re a beginner you can simply start getting ideas from Google Keyword Planner or Google recommend queries which appear at the bottom of the search page.
Only choose a keyword that is relevant to your content, I mean if a user searching for help then you should be providing the answer to that question despite, not showing him a product that you want to sell.
You should know this, there are three types of queries that the user makes on search engines:
1: Navigational: Searching for a location (.i.e Pizza hut location).
2: Transactional: Looking for a product to buy online (.i.e iPhone Buy)
3: Informational: Want to know the answer or want to learn (.i.e Best model of iPhone).
You got my point…?
So choosing the right keyword is one of the important factors to consider before generating content.
I hope you found the topic of the content.
Content
Whatever you do, just make sure that your content is engaging because if not then all the strategies are not worthwhile.
Tips for writing content:
- Write a minimum of 1000 words,
- Use correct grammar.
- Use words like (You and I) to engage the user and also don’t use difficult English words which only natives can understand.
- Make sure your content is for both search engine bots and users.
- If you’re writing an article, then try to divide a paragraph into multiple sentences where it’s necessary.
- Give the answer in your content and don’t just tell users to “do this and that”.
So once you wrote the content, it’s time to do some simple tweaks, and no need to implement if you already have done it.
Keyword Prominence
Keyword prominences are the places where you have to place your targeted keyword to appear relevant to search engine bots.
The places are:
- Meta title & meta description.
- Articles starting and ending paragraph.
- Image ALT tag.
- In subheadings, if required.
- Permalink (URL of the page).
- If you use WordPress, then add a new tag with your targeted keyword.
So by adding keywords to these locations you’ll look relevant to the search engine and plus users.
Keep in mind don’t put your keyword throughout the article as this will look spammy and also it’s a sign of keyword stuffing which is a black-hat tactic.
Heading
Your content should be divided into multiple sub-headings and a main heading. Only try to have one main heading which is H1, and after that go small to H2 then H3 if required H4 also.
Subheading tags should be relevant to the main heading tag.
Users love subheadings because it gives them a break and a bit of understanding of what coming next.
So if users love reading or watching content on your site then the bounce rate will decrease and you’ll be rewarded with a higher ranking in search engines.
Image Alt Tag
This is 2023, and still, search engine bots have difficulty understanding images. Bots can’t understand what is the topic of the image.
That is why the image ALT attribute is developed to give crawlers an idea about the image and the content. So, describe the image in the ALT TAG.
Our goal is to not confuse search engine crawlers and that’s why we have to optimize every single aspect.
Video
If you have a video for the content that is related to the topic then, it’ll be a plus and search engines will consider it as perfect content.
Host your video on your server or just upload it on Youtube and embed it in your content.
Tip: You can include the word “with video” in your meta title for better CTR.
Internal Linking
This is also the best tactic for On-PAGE SEO, if you have optimized it well you’ll definitely see a rank boost in SERPs.
Internal links are the links we create within the content to link to other posts or pages.
By this search engines consider that content as having more room to go and think as a big house. You should only link to the relevant post in the content and not be un-relevant.
You can put the keyword in the anchor text of the link for a better understanding of the linking content and the keyword should be relevant.
Don’t over-optimize it with too many internal links, keep the content simple.
Permalink
Permalink is a URL address that comes after the domain name.
You can create or edit this address but don’t edit it if your web page is live because it will lose ranking if you do just make sure you redirect the new URL to the old one.
You can place your desired keyword in the permalink and it should be descriptive.
Tip: Short URLs tend to outrank to those with long URLs, So make it short max 4 words.
Wrap Up!
Once you have implemented all these On-Page strategies you’re ready to be indexed on the search page.
Wait for two weeks and then open your “Google Webmaster Tool” Go to search performance and check if your keyword or page is appearing in the result or being clicked.
If not, wait one more week then you definitely see your content ranking.
So that’s it, try these and wait you’ll see a good outcome of the effort.
