internal and external links

You may be confused about these types of links, But in this post, I’ll clear all the confusions which are in your brain.

What is a Link?

Ans: A link is a URL, you’ll create to redirect the user to a specific location on the website only when they click on the link.

What is Internal Link?

Ans: Internal link will only redirect users within your site, means you’re only saying visitors check your another post, article or image within your site.


  • Create more internal link as it will boost your SEO strategies.
  • Only link to relevant posts.
  • Include your keyword in anchor text for internal links
  • Don’t add rel=”nofollow” tag in internal links, as this is your own website.
  • Don’t link to irrelevant posts, as this is the sign of spamming in front of bots.

What is an External Link?

Ans: An External link is the opposite of internal link, it means you’re sending users to another website, which is not a part of your website.


  • Don’t create too many external links, as you’re saying robots to check this site instead of yours.
  • Add rel=”nofollow” tag in external link.
  • Only link to high DA sites if needed.

What is an Anchor Text?

Ans: Before you create links, you should know what is anchor text, basically, an anchor text is a text that appears on the link for example:

Ref: Neil Patel

Behind this text there’s actually a link that you’re point somewhere.

You can easily create anchor text in any CMS (WordPress, Wix, Weebly or blogger) by hovering over the text and pressing a link button mostly looks like a chain icon.

But if you’re doing it on HTML editor then you can add this tag: <a href=””>Anchor-text</a>

Wrap Up!

So this was a basic guidance from me about creating links, whether it’s an external or an internal link.

Whatever you do, just don’t overdo it. This is a tip from SEO experts. I mean don’t create too many links on a single page that it looks spammy.

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