SEO keywords can be singular words or complex phrases that are utilized in websites for attracting relevant and organic search traffic. When effectively optimized and researched, keywords act as a means for your target viewers to locate the content most appropriate on your website.

Keyword stuffing is when somebody tries to artificially enhance the ranking of a page in the results of the search and driving additional traffic to the site by inserting a huge number of keywords into meta tags and web content.

Usually, these keywords emerge in a group or list or not in context.

Search engines know when keywords are unusually distributed in the meta tags or all through the content of a website. If similar keywords follow each other very closely, the website will be downgraded by the search engine and then it will be moved to a low position in search results.

Keyword stuffing is usually utilized for driving traffic to malicious or fraudulent websites.

Keyword stuffing is a technique of search engine optimization (SEO), considered spamdexing or webspam. In this, loading of keywords is done into the meta tags, backlink anchor text or visible content of a web page in trying to get an unjust rank benefit in search engines.

It may result in a website being penalized or banned on main search engines either temporarily or permanently.

The recurrence of words in meta tags could explain why several search engines no longer utilize these tags.

Several main search engines have put into operation algorithms that identify keyword stuffing, and lessen or remove any unfair search benefit that the tactic could have proposed to gain.

Usually, they will also demote, penalize or take out websites from their indexes implementing keyword stuffing.

Don’t surrender to the lure of stuffing your website completely with keywords in trying to make your rankings better. The outcome will be exactly contrary to what you are attempting to accomplish.

It is better if you write content that is good and relevant that search engines and humans will love.

Tips To Evade Keyword Stuffing

The simplest way to evade keyword stuffing is producing rich content which will be helpful to the end-user that reads as expected.

Even though your content must certainly feature your keywords, they must not be incorporated outside the context to the reader.

There are varied opinions about keyword density, however, as a rule, attempt avoiding repetition and include only keywords that apply to what subject your web page has.

Including keywords with a long tail is an excellent way to avoid repetition. For utmost SEO value, insert keywords in title tags, heading, meta descriptions, and in the foremost paragraph of your content.

Once you are sure that keywords are in these places you can concentrate on writing good genuine content.

In simple terms, the best means to evade keyword stuffing is forgetting that it exists, and instead concentrating on making content that is of interest to the reader and that highlights your major keyword naturally.