If you’re confused about what is SEO marketing, then this is the right place for you.
When I first heard the word SEO, I was completely out of the idea what is it about but when I tried to learn about it and have seen the benefits and potential of SEO, then my goals was to become an SEO expert in my life because of its high return after putting my effort.
So let me completely explain to you about “what is SEO in digital marketing”.
What is SEO or Search Engine Optimization?
Search engine optimization is the full form of SEO, where “SE” stands for search engine and “O” for optimization.
SEO is a part of digital marketing and only applicable to websites that you’ll create.
People love SEO because it’s free and can send you millions or even billions of traffic from search engines like (Google, Yahoo, and Yandex).
SEO includes tactics that you will implement on your website to rank your website.
The main goal of doing SEO is to rank in search engines the first page to gain free organic visitors.
Benefits of SEO / Search Engine Optimization
1: You’ll get free traffic/visitors from search engines.
2: You can take your business brand to the next level by ranking.
3: You can definitely earn a good amount of autopilot money from your website if it ranked on the first page of the search engine. (check how much annually Google Adsense pays for 400k/monthly views)
So that’s the benefits…
Types of SEO Practices?
Every field does have it white side and black side, So in SEO we have:
White Hat SEO
These are the tactics and techniques which are legal and approved by search engines and have evergreen benefits for your site means you will never get penalized.
Black Hat SEO
The tactics and techniques which are prohibited by search engines are known as black hat, you can easily rank in the search engine by these tactics.
But within few days or week your site will be disappearing from results.
How search engines identify that we’re manipulating them?
Search engine like Google has its own algorithms, you can check here Algorithms.
Google’s robots and spiders will crawl your site to see if we have valuable content.
Types of SEO Implementation Techniques
This is the main part, where you’ll learn the tactics and techniques of ranking in search engine ranking page also called SERP.
There are two types of SEO implementation:
1: On-Page SEO
These are the techniques which we implement on the site for example: (Meta title, Meta description, Content, Heading tag, IMG Alt tag, Proper Keywords & Website structure).
And these are the techniques which are controlled by us, means we can edit or remove it at any time.
2: Off-Page SEO
These are the tactics which are mostly on other websites, Off-page is all about link building with other sites and it’s a never-ending process.
If you have a local business website then here are the off-page tactics for the local site (NAP [name, address phone number], GMB [google my business], and Customers reviews).
The link we build are not controlled by us and that’s why we call it off-site SEO.
Now let me just explain you briefly about all of the above tactics, So we’ll start with ON-Page SEO.
Meta title will tell the search engine about the topic of your page, and this can be on 70 characters in length.
So include your main keyword in the title to get targeted ranking.
The meta description is alway displayed under the meta title, and this doesn’t help in rank boost.
But as said by many SEO experts, an attractive description can help you get more clicks from search which will increase the CTR and which means a good ranking.
Meta description should descriptive about the content that the user will see.
Content is the number one priority of SEO if your content sucks you ain’t gonna rank in search engine.
So put some good effort creating engaging content which users needs.
Your content should include these heading tags (h1, h2, h3).
This will help search engines robots to better understand what your content is about.
So divide your content into subheading but remember H1 tag is not repeatable but other tags are.
IMG Alt Tag
Till now search engines bots have difficulty understanding the image topic, So by adding “Img Alt Tag” we can tell search engines about the image topic.
You will definitely get traffic from Google images if you optimized it well.
Keywords are the element that gives the search engine a signal about your content topic.
So choose the right keyword for your content from keyword research tool.
Put the keyword in meta title, meta description, Img alt tag, content, and headings.
If users have difficulty navigating your website, they will leave your site with a one-click of a back button.
This will increase user “bounce rate” which will give search engines a signal of irrelevant content.
And you’ll see a ranking drop. So, build a responsive website which can be viewable on all devices and have good speed.
So now lets move to off-page SEO
Linkbuilding is all about building backlink on other websites this can include:
1: Social Bookmarking: Submitting your site to social sites.
2: Search engine submission: Let search engines know about your site.
3: Guestposting: Writing an article on others website and include your link in the author bio.
4: Email Outreach: Spying on your competitor backlinks and try to get a link from the same site by emailing to the website owner.
5: Forum: Help other people by providing them answers that you have on your blog by submitting URL.
Just whatever you do, don’t be a spammer. If you’re trying to build backlinks then just go for niche relevant website which matches your site topic.
Studying and implementing this tactic will help you in improving your site in SERP (search engine ranking page) but this was the basic guidance to get you in SEO field.
So I hope you will search this phrase in Google “what is SEO marketing”. Try these tactics and see what impact it can bring to your site.