What is SEO (Search Engine Optimization) Marketing

August 26, 2020

If you’re confused about what is SEO marketing, then this is the right place for you.

When I first heard the word SEO, I was completely out of the idea what is it about but when I tried to learn about it and have seen the benefits and potential of SEO, then my goals was to become an SEO expert in my life because of its high return after putting my effort.

So let me completely explain to you about “what is SEO in digital marketing”.

What is SEO or Search Engine Optimization?

Search engine optimization is the full form of SEO, where “SE” stands for search engine and “O” for optimization.

SEO is a part of digital marketing and only applicable to websites that you’ll create.

People love SEO because it’s free and can send you millions or even billions of traffic from search engines like (Google, Yahoo, and Yandex).

SEO includes tactics that you will implement on your website to rank your website.

The main goal of doing SEO is to rank in search engines the first page to gain free organic visitors.

Benefits of SEO / Search Engine Optimization

1: You’ll get free traffic/visitors from search engines.

2: You can take your business brand to the next level by ranking.

3: You can definitely earn a good amount of autopilot money from your website if it ranked on the first page of the search engine. (check how much annually Google Adsense pays for 400k/monthly views)

So that’s the benefits…

Types of SEO Practices?

Every field does have it white side and black side, So in SEO we have:

White Hat SEO

These are the tactics and techniques which are legal and approved by search engines and have evergreen benefits for your site means you will never get penalized.

Black Hat SEO

The tactics and techniques which are prohibited by search engines are known as black hat, you can easily rank in the search engine by these tactics.

But within few days or week your site will be disappearing from results.

How search engines identify that we’re manipulating them?

Search engine like Google has its own algorithms, you can check here Algorithms.

Google’s robots and spiders will crawl your site to see if we have valuable content.

Types of SEO Implementation Techniques

This is the main part, where you’ll learn the tactics and techniques of ranking in search engine ranking page also called SERP.

There are two types of SEO implementation:

1: On-Page SEO

These are the techniques which we implement on the site for example: (Meta title, Meta description, Content, Heading tag, IMG Alt tag, Proper Keywords & Website structure).

And these are the techniques which are controlled by us, means we can edit or remove it at any time.

2: Off-Page SEO

These are the tactics which are mostly on other websites, Off-page is all about link building with other sites and it’s a never-ending process.

If you have a local business website then here are the off-page tactics for the local site (NAP [name, address phone number], GMB [google my business], and Customers reviews).

The link we build are not controlled by us and that’s why we call it off-site SEO.

Now let me just explain you briefly about all of the above tactics, So we’ll start with ON-Page SEO.

Meta Title

Meta title will tell the search engine about the topic of your page, and this can be on 70 characters in length.

So include your main keyword in the title to get targeted ranking.

Meta Description

The meta description is alway displayed under the meta title, and this doesn’t help in rank boost.

But as said by many SEO experts, an attractive description can help you get more clicks from search which will increase the CTR and which means a good ranking.

Meta description should descriptive about the content that the user will see.

Content

Content is the number one priority of SEO if your content sucks you ain’t gonna rank in search engine.

So put some good effort creating engaging content which users needs.

Heading Tag

Your content should include these heading tags (h1, h2, h3).

This will help search engines robots to better understand what your content is about.

So divide your content into subheading but remember H1 tag is not repeatable but other tags are.

IMG Alt Tag

Till now search engines bots have difficulty understanding the image topic, So by adding “Img Alt Tag” we can tell search engines about the image topic.

You will definitely get traffic from Google images if you optimized it well.

Keywords

Keywords are the element that gives the search engine a signal about your content topic.

So choose the right keyword for your content from keyword research tool.

Put the keyword in meta title, meta description, Img alt tag, content, and headings.

Website Structure

If users have difficulty navigating your website, they will leave your site with a one-click of a back button.

This will increase user “bounce rate” which will give search engines a signal of irrelevant content.

And you’ll see a ranking drop. So, build a responsive website which can be viewable on all devices and have good speed.

So now lets move to off-page SEO

LinkBuilding

Linkbuilding is all about building backlink on other websites this can include:

1: Social Bookmarking: Submitting your site to social sites.

2: Search engine submission: Let search engines know about your site.

3: Guestposting: Writing an article on others website and include your link in the author bio.

4: Email Outreach: Spying on your competitor backlinks and try to get a link from the same site by emailing to the website owner.

5: Forum: Help other people by providing them answers that you have on your blog by submitting URL.

Just whatever you do, don’t be a spammer. If you’re trying to build backlinks then just go for niche relevant website which matches your site topic.

Wrap Up!

Studying and implementing this tactic will help you in improving your site in SERP (search engine ranking page) but this was the basic guidance to get you in SEO field.

So I hope you will search this phrase in Google “what is SEO marketing”. Try these tactics and see what impact it can bring to your site.

Blog, Email Marketing, PPC, SEO

Top 5 Best Paid SEO Tools plus a Recommendation

by Umair

July 6, 2020

If you want to invest in the SEO business, you’ll have to pay for good tools to stay on the extra edge. These top 5 paid SEO tools which I’ll mention will definitely bring you money if you use it correctly.

So I’ll be listing 5 amazing search engine optimization tools below…

Table of Contents

Best Paid SEO Tools

Ahrefs

Ahrefs has been a great SEO tool for webmasters, many top bloggers use it. You can try competitor backlinks, keywords, and there top pages and site audit in this tool.

You can try it just for $7 dollar a week.

Monthly Plan & Pricing:

Lite – $99
Standard – $179

Majestic

The majestic tool is known for best backlink checker, If you’re only focusing on link building then I recommend you to try this.

It will show report of daily lost and discovered backlinks and you can check which backlink is hurting your SEO effort and which are worthwhile.

Monthly Plan & Pricing:

Lite – $49.99
Pro – $99.99

CrazyEgg

Crazyegg is founded by Neil Patel and is a great tool for E-commerce websites. This tool will help in by showing what and where users are clicking or why they are leaving your site.

This tool is basically a heatmap, you will definitely increase your sale and plus can decrease your page bounce rate which will help you rank better.

Monthly Plan & Pricing:

Lite – $24
Standard – $49

Semrush

Semrush is very similar to Ahrefs, so it depends on you which tool you like, I recommend you to check the design and navigation of each site and choose the one that looks easy to use.

Semrush is not only focused on SEO but also SMO (social media marketing) and PPC (pay per click)

So this means you get a lot of tools to use. although, you can first try it free by creating an account.

Monthly Plan & Pricing:

Pro – $99.95
Guru – $199.95

Longtail Pro

Keywords in SEO are the main aspects of getting free traffic from Google, but finding the right keywords for your content or site is difficult

If you try Google keyword planner it will show you keywords with a lot of monthly traffic but the competition on that keyword will be very high.

So if you want some decent traffic to your website, then must try targeting longtail keywords (keywords which are more then 3 words)

So I recommend you should try longtail pro to find low competitive keywords.

Monthly Plan & Pricing:

Starter – $25
Pro – $45

My Recommendation,

Don’t buy this tool if your site is new or you’re a beginner in SEO, I recommend you to have shared with someone on this tool.

How You Will Get Share Version of this tool?

Ans: There are some sites who are giving multiple users to use one tool together.

The sites are:

So try buying from these sites and you’ll be in profit and if you’re earning more than $3000/month from your site then you should buy it alone because it will be better to not get interrupted by another user using the tool at the same time.

SEO, Wordpress

How to Fix Hacked WordPress redirects Easily

by Umair

September 22, 2019

This will a little off-topic for my website as my website is about SEO but I’m sharing “fix hacked WordPress site” article. But I want to explain to you that the hacked site has a huge impact on ranking.

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My Hacked Site Case Study

A few months back one of my sites was drastically improving its ranking in Google you can see in the image below.

And suddenly it was dropping it SE ranking.

I was confused and terrified. I thought maybe the competition getting difficult and I started making backlinks.

But still I didn’t see any outcome.

After few months later I received a message from Google webmaster saying:

we’re removing your site from search engine unless you fix it because we want to protect our user from such malicious visit.

Google webmaster has given me a lead of hacked URL injection that the hacker has injected into my WordPress site.

My wordpress site redirects to another site which was so annoying and spammy .

By the way thanks to Google for informing me and see how I fixed it.

WordPress Hacked Redirect, how I detected and cleaned it

I logged in to my server and chose the infected site from the file manager.

As you can see a file name “cdtjj20p.php” has been injected by a hacker because I haven’t uploaded it and if we open the file we get spammy code like this.

This types of files were everywhere on my site for example header, footer, and .htaccess file.

It was difficult for me to find these types of files and then I just a found a plugin named Wordfence.

So now let’s remove this malware and hacked files from the site.

How You Can Remove Malware From Your WordPress Site

1: Install the plugin name Wordfence on your wordpress site.

2: Click scan under Wordfence>>Scan and the scanning process will take 2-3 minutes depends on your website size.

3: After that, you’ll see all the hacked and edited files which were injected by the hacker.

4: The final step is just delete and repair those files by clicking.

All the hacked and redirected injection will be removed I guarantee you.

Final Though,

The WordPress is an opensource so that anyone can access your files. It’s recommended to check your site and scan it weekly by Wordfence.

And also improve your site password strength, hide your wp-login URL, and enable the option Bruteforce blocker from Wordfence.

So don’t underestimate hackers, always be ready for them or else your brand will be nowhere.

Search Engine, SEO

How To Do On-Page SEO For Your Website (2021)

by Umair

September 1, 2019

In this post, I’ll only mention those tactics and techniques that are declared to be a ranking factor for on-page SEO by Google engineers.

On-page SEO is the first thing to do while trying to rank for a specific keyword. If you have optimized it well then you don’t need to do off-page SEO.

Many SEO experts don’t do off-page because they know they will rank only by on-page but if the competition is high enough, then it is required to build backlink which is an off-page strategy.

Note: This post will only explain you to optimize SEO for a specific page on your site, not for the whole site.

So let’s start the optimization process from the beginning of generating fresh content.

Table of Contents

On-Page SEO Techniques

Discover Keyword / Content Idea

You have to discover a keyword for your content, so you can tell users and search engines bots about your content what’s the topic of the content.

If you’re a beginner you can simply start getting idea from Google Keyword Planner or Google recommend queries which appear at the bottom of the search page.

Only choose a keyword which is relevant to your content, I mean if a user searching for help then you should be providing the answer of that question despites, not showing him a product that you want to sell.

You should know this, there are three types of queries that the user makes on search engines:

1: Navigational: Searching for a location (.i.e Pizza hut location).

2: Transactional: Looking for a product to buy online (.i.e iPhone Buy)

3: Informational: Want to know the answer or want to learn (.i.e Best model of iPhone).

You got my point…?

So choosing the right keyword is one of the important factors to consider before generating content.

I hope you found the topic of the content.

Content

Whatever you do, just make sure that your content is engaging because if not then all the strategies are not worthwhile.

Tips for writing content:

Write a minimum of 1000 words,
Use correct grammar.
Use words like (You and I) to engage the user and also don’t use difficult English words which only native can understand.
Make sure your content is for both search engine bots and users.
If you’re writing an article, then try to divide a paragraph into multiple sentences where it’s necessary.
Give the answer in your content and don’t just tell users to “do this and that”.

So once you wrote the content, it’s time to do some simple tweaks and no need to implement if you already have done it.

Keyword Prominence

Keyword prominences are the places where you have to place your targeted keyword to appear relevant to search engine bots.

The places are:

Meta title & meta description.
Articles starting and ending paragraph.
Image ALT tag.
In subheadings, if required.
Permalink (URL of the page).
If you use WordPress, then add a new tag with your targeted keyword.

So by adding keywords to these locations you’ll look relevant to the search engine and plus users.

Keep in mind don’t put your keyword throughout the article as this will look spammy and also it’s a sign of keyword stuffing which is a black-hat tactic.

Heading

Your content should be divided into multiple sub-heading and main heading. Only try to have one main heading which is H1, and after that go small to H2 then H3 if required H4 also.

Subheading tags should be relevant to main heading tag.

Users love subheadings because it gives them a break and a bit understanding of what coming next.

So if users love reading or watching content on your site then bounce rate will decrease and you’ll be rewarded with a higher ranking in search engine.

Image Alt Tag

This is 2019, and still, search engine bots have difficulty understanding images. Bots can’t understand what is the topic of the image.

That why image ALT attribute is developed to give crawlers an idea about the image and the content. So, describe the image in the ALT TAG.

Our goal is to not confuse search engine crawlers and that’s why we have to optimize every single aspect.

Video

If you a video for the content which is related to the topic then, it’ll be a plus and search engines will consider it as a perfect content.

Host your video on your server or just upload it on Youtube and embed it in your content.

Tip: You can include this word “with video” in your meta title for better CTR.

Internal Linking

This is also the best tactic for On-PAGE SEO, if you have optimized it well you’ll definitely see a rank boost in SERPs.

Internal links are the links we create within the content to link other post or page.

By this search engines consider that content as having more rooms to go and think as a big house. You should only link to the relevant post in the content and not to un-relevant.

You can put the keyword in the anchor text of the link for better understanding of linking content and keyword should be relevant.

Don’t over optimize it with too many internal links, keep the content simple.

Permalink

Permalink is a URL address which comes after the domain name.

You can create or edit this address but don’t edit it if your web page is live because it will lose ranking but if you do just make sure you redirect the new URL to old one.

You can place your desired keyword in the permalink and it should be descriptive.

Tip: Short URLs tends to outrank to those with long URLs, So make it short max 4 words.

Wrap Up!

Once you have implemented all these On-Page strategies you’re ready to be index in search page.

Wait for two weeks and then open your “Google Webmaster Tool” go to search performance and check if your keyword or page is appearing the result or being click.

If not, wait one more week than you definitely see you content ranking.

So that’s it, try these and wait you’ll see a good outcome of the effort.

Search Engine, SEO

Top [4] SEO Companies in Dubai To Hire (2021)

by Umair

August 31, 2019

Have you started your business in Dubai?. and are looking for a digital service to rank your website in search engines for getting more leads and customers or you found the ranking of your website is a difficult task.

Then, these 3 SEO agencies will definitely help to achieve your goals in the digital world with a less budget.

The fees of the digital agency doesn’t matter, only matters is that, will it really help you and your website to achieve success.

So I have dug some of the best SEO agencies to hire for your next project or your website.

Note: I’m not promoting any of these companies.

Table of Contents

SEO Digital Marketing Companies Dubai

BE ON TOP

I found good reviews about this company from different channels and also the great thing is you only pay when you see your keyword ranked in Google.

So in case, you don’t see your desired result, then the answer you just don’t pay.

Simply just enter your website and details and they will contact you and let you know the pricing.

SEO Sherpa

This is also a great agency with a good portfolio, you can see the result on their page about the ranking they have gained for their customers.

And just for your satisfaction try to check the same results on Google to prove that this a legit company.

This company has a basic plan of 3500 AED/Month and the result will be seen within 6 to 7 months or if you want boost you can pay more for Elite package which is 15000 AED/Month.

USEO

UnitedSEO can also help you in other marketing channels such as (Facebook, Instagram and email marketing).

Just choose SEO, if you want to improve search engine appearance and enter your phone number so they can email or call you.

Though, you can discuss the pricing on the phone.

MACCUS

MACCUS, is a new SEO agency based in UAE, which helps clients grow there business globally, They have affordable pricings for small business those who are just starting online presense.

Just contact them to get quote.

My Thought,

So these are the 3 best SEO agencies to hire in Dubai, with the best pricing and results they provide.

If you plan to hire any other agency then only pay the agency after seeing the desired results and if any company says you to pay before the optimization then just delete that company from your brain.

And also note if the company had implemented blackhat SEO tactic on your website. Try to analysis where they are building backlinks for your site.

Try to get SEO audit from the agency to check which are weak points that they gonna improve.

SEO

What is Keyword Cannibalization and How to Avoid it

by Umair

August 29, 2019

Running a site for an all-encompassing period can prompt a large group of issues, one of those being watchword cannibalization.

Generally alluded to as subject duplication, this may happen when you have various pages or posts that are focusing on a similar theme or catchphrase state.

While theme duplication is normally something that is inadvertent and happens when you are required to make a consistent stream of substance, it is something all advertisers ought to be careful about, thinking of it as can be awful for SEO.

To keep your site performing ideally in Google and somewhere else on the web, you ought to guarantee that this issue is kept to a base or dispensed with by and large.

Here is the thing that to search for to keep this issue from consistently raising its revolting head.

In the event that you have two pages that are positioning in the first and second positions in the SERPs, at that point you shouldn’t stress a lot over the watchword cannibalization issue; you should in any case screen the pages, rankings, and navigate rates.

On the off chance that nothing changes and your rankings hold, at that point proceed onward.

Watchword cannibalization shouldn’t be an issue for you, in any event to the extent these pages are concerned. Moreover, in the event that your rankings and CTRs are holding, at that point why give your snaps away to a contending page?

It is ideal to disregard it and screen firmly pushing ahead.

You ought to be worried about catchphrase cannibalization when you have a lower-quality website page positioning over the one you expect.

Suppose, for instance, you have a profoundly changing over greeting page, and an optional page that isn’t performing in any way, and they are both centered around a similar catchphrase.

Which one would you need to rank higher?

In this example, the non-performing page ought to be de-ranked to permit the exceptionally changing over the page to pull in more consideration in the SERPs.

On the off chance that you do choose that this issue merits redressing, your initial step will be to de-upgrade the culpable pages.

A few pages might enhance for a few watchwords, including the culpable catchphrase that is causing the cannibalization issue. You would prefer not to dispose of the page inside and out, as you are as yet getting a lot of incredible natural traffic.

You simply wish it didn’t rank for that one watchword, and that is the place de-improvement comes in.

Not only you be giving up valuable organic traffic to your quality page, but any lower quality pages ranking higher will split your CTR, and suddenly you have turned yourself into your own competitor.

You are also diluting the power of your links and anchor text.

Multiple pages that target the same keyword tells Google that your site might have thin content or at least content that doesn’t exactly match the keyword on each page.